The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.
The IRF’s first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.
The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. The report provides key findings, benchmarks, and year-over-year comparisons.
The Incentive Research Foundation is pleased to announce the 2025 IRF Executive Committee. Morgan Crain will serve as 2025 IRF Chair
IRF and SITE launch initiative to promote awareness of the incentives industry as a career path for the next generation
Incentive programs and rewards are poised for change to maximize their motivational impact in 2025. During this IRF webinar, our panel discussed top trends and what lies ahead for the incentives industry.
2025 European Attendee Preferences for Incentive Travel
Academic Research in Action: Practical Strategies for Incentive Design and Application from Nine Interviews and Two Research Studies
IRF Webinar: IRF 2025 Trends Webinar
For information on available research partnerships, please contact sponsorship@theirf.org.
